Past or present: how clothing catalogs have changed

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Many remember how fashion broke into our country - all kinds of styles, fabrics and flashy colors suddenly became available. However, not everyone rushed to the markets: European quality and style could not be found there.

The catalogs came to the rescue - primarily with patterns: to dress well, all that was needed was the Burda magazine and a good seamstress. The second faithful assistant in difficult times was the catalog with ready-made clothes: models from Germany, France and the United States could be ordered by mail.
By the way, such catalogs with clothes can be considered the prototypes of today's popular online stores. Today, the Otto Group, which now includes many online stores that we previously knew only from catalogs, remains a very large player. They also prefer to conduct business online: only the principle of distance trading has been preserved, but the process has become much faster and more comfortable.

1. The site is always at hand

Remember when you last saw the catalog: for sure it was a long time ago. But Otto Group sales continue to grow - what's the secret? The fact is that there is no longer a need for a paper magazine: to choose clothes and shoes, you just need to visit the website or look through the electronic version of the catalog and you do not need to leave home for this.
Previously, in order to see the models of previous seasons, you had to keep at home all issues of old catalogs, or borrow them from friends. With the advent of online stores, this need has disappeared, since on the site you can easily view all the products that this store represents.

2. More opportunities to attract customers

Unlike directories, online stores have more opportunities to attract and retain customers than directories do. For example, receiving a catalog, you will not become a member of the club of regular customers. Using the site of the same store, you can get a bonus card that will give privileged access to new collections, discounts and other bonuses. Also, customers of the online store can use special promotional codes that give discounts on certain groups of goods. Otto or Quelle promotional codes are entered when paying for the order and give a discount on selected products. Unfortunately, they only work for a certain period of time, so it is important to check the relevance of the stock before buying. Agree, when ordering clothes from catalogs, you will not use such transactions.
The fashion corporation Otto had enough time to study the interests of customers - more than half a century of experience in the industry affects. At home, you can order not only men's, women's, children's clothing, but also household goods. Quelle democratic fashion catalogs also belong to the famous fashion concern. In the online store of the same name you can find real rarities that are not found in Otto catalogs: for example, a collection of fashionable clothes of large sizes. Thus, almost every visitor will be able, without hesitation, to find a product suitable for himself.

3.It’s easier to make a confident choice.

Unlike the catalog, the site provides an opportunity to consider the coats or dresses that have attracted attention in more detail and from all sides: you can even study the texture of the material! This innovation will especially appeal to those who do not like to buy a pig in a poke.

4. Convenient design and delivery

Time does not stand still: if earlier it was necessary to fill out forms and questionnaires, and then go to the post office to place an order, now a few clicks of the mouse are enough. The ordered outfits can be brought directly to your home or to work - you can choose the delivery method yourself. It’s not a problem if the item does not fit in size: such a purchase can be returned back without losing money - the store will not only refund the amount paid, but also reimburse the cost of return shipping. And, of course, the waiting time was reduced significantly - in some cases, the goods can be delivered in just 3 days.
Photo: PR
Material prepared by Anna Soboleva

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