Fashion show of Daria Bardeeva

Life in the fashion world is constantly on the move: fabric manufacturers develop high-tech materials, designers create original models, women replenish their wardrobe with up-to-date novelties.

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The rhythm of life of a woman who keeps up to date does not allow relaxing for even a minute. She manages everything - to be a wife and mother, to pursue a career and create home comfort, follow fashion trends and devote time to herself. The ability to refuse dry cleaning and even more so from hand washing in favor of a washing machine, and most importantly - without prejudice to your favorite things, is more relevant for women than ever.
In Moscow, the presentation of the latest innovation fromP&Gcombining current trends in the world of fashion and science. New Laundry Detergent Introduced Ariel gelable to maintain and improve the quality of the clothes we wear every day. As part of the event, the designer Daria Bardeeva introduced a special capsule machine-washable clothing collection.
The collection consists of eight cocktail dresses in the style of aqua, so relevant this season and consonant with the latest novelty Ariel. A different combination of textures gave elegance to each image, and the fabrics used in the collection were carefully selected.The inspiration for the creation of the collection, according to Daria, was the new development P&G in the field of fashionable clothing care at the multi-sensory level.
Daria Bardeeva outlined the two main trends in the fashion and textile industry. "From pleasing to pleasant to the touch" - So you can briefly characterize current trends in the selection of fabrics. Textures that can evoke feelings today are of greatest interest to fashion designers around the world. Daria also noted the general democratization of fashion and the increased need of customers for the possibility of proper care of clothes. P&G experts agreed with her. Now a person seeks to look stylish without spending a lot of effort and time on caring for his favorite clothes. In this case, people often make the choice of things subconsciously, based not only on visual, but also tactile sensations.
New tool Ariel by P&G in liquid form guarantees a convenient, efficient and gentle machine wash. The gel will not only remove stains from clothes, but also help protect and improve its appearance. Preserves the tactile properties of your favorite things and gives them a pleasant aroma.
The event was visited by an independent Russian expert - the head of the research center for household chemicals, Vyacheslav Mikhailovich Filippenkov, who praised the effectiveness of the new Ariel gel and liquid detergents in general.
Photo: PR
Material prepared by Julia Dekanova

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